CAMPAIGN PROCESS REDEFINITION BY NGP VAN

During the 2016 federal elections, vast amounts of resources were used by candidates and political parties to try and lure voters into voting for them. The funds not only included the enormous amount of money injected into campaigns but also included the long hours that volunteer staff offered to the campaigns. The volunteers mostly tried to persuade the voters by going from door to door, a process called canvassing, and engaging the prospective voters where they share the candidate’s or the party’s goals and expectations once they were in office. This process, however, is time-consuming, not to mention expensive for the candidate or the political party with regards to the effectiveness of the program.

 

NGP VAN has been able to tackle this obstacle by creating software that can be used by Democratic Party Campaigners to reach out to the people. The canvassing done by NGP VAN is more effective in that it filters people who share the party’s ideologies more consistently. With that, less time is wasted trying to convince people to join the Democratic Party’s course.

 

MiniVAN, NGP VAN’s application is used by Democratic Campaigners to provide tools that offer voter data which streamlines the party and eases the preparation process for individuals who will be canvassing. The minivan has information that includes maps, and voter contact information, in addition to talking scripts. NGP VAN has also added a feature in Minivan that addresses the problem of making walk lists and maps called Distributed Canvassing. NGP VAN has thus eased the whole process of campaign planning for the Democrats.

NGP VAN has helped various campaigns of elections such as 2008, 2012, and 2016 election, the first two supporting Barrack Obama and then later supporting Hillary Clinton and Bernie Sanders. Not only does the NGP VAN provide campaign organization support, but it also helps in raising funds. Also, they offer a platform for social networking and organization for institutions.

 

NGP VAN has even acknowledged the role of women, a factor that has been overlooked by most people, and has also supported justice based on gender. In the International Day without Women, NGP VAN showed the support it has for women at large. On top of that NGP VAN has also recognized Lesbians, Gays, Bisexual, Transgender and Queer as being an important part of the voting process. They have done so by incorporating inclusive properties in MiniVAN to be friendlier to LGBTQ.

 

 

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