Guilherme Paulus: Behind CVC Brasil Operadora

Guilherme Paulus began his career as an intern at IBM. He quickly rose up the ranks and became a corporate ladder climber, jumping from one managerial position to another. While working at Casa Faro, he met a state deputy named Carlos Vicente Cerchiari.

They began talking and discovered they both had an interest in the tourism industry. Paulus had no real experience, but he loved a challenge and was inspired by Cerchiari’s passion. Cerchiari told Paulus how he always wanted to open a tourist agency in Santo Andre. After working out all the minute details, they opened CVC Brasil Operadora on a high-traffic street near the cinema.

Though Guilherme Paulus had no experience, he was a fast learner and innovative when it came to bringing in new customers. Cerchiari trusted Paulus enough to solely fund the company until they were profitable. Four years after opening, Cerchiari left to pursue other opportunities, but Paulus remained in the tourism business.

For Guilherme Paulus, hard work and determination are only part of success in life. Another part of success is being appreciative and optimistic. Every day, after waking up, Paulus is thankful for all his blessings and all the hardworking employees that contribute to his companies’ success.

He’s also thankful for the many technological advances made over the years. Before, keeping track of everything he needed to do was difficult and time-consuming. Now, he keeps his weekly schedule with him at all times and can work from anywhere.

As founder and operator of CVC and GJP Hotels and Resorts, he travels much of the year. Through technology, he’s able to stay in contact with his team. The exchange of ideas and up-to-date information between Paulus and his employees allows both companies to function as one entity at times.

That symbiotic connection also allowed Paulus to grow Brazil’s domestic tourism. International tourism is usually the primary focus, which permitted CVC to capitalize on an underserved market. In the 80s, Paulus expanded that success by introducing chartered flights.

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