She has an exotic background; Doe Deere is Russian-born and moved to New York City in her teens. After playing in a band, the CEO established her cosmetics brand Lime Crime in the fall of 2008, and since then, her crazy-colored makeup has skyrocketed to fame.
How did this young e-commerce entrepreneur succeed when so many others have failed?
According to an interview in French Tribune, Doe Deere formed something out of passion, skill and ambition and found that special niche that others fail to discover when launching a serious business venture.
Selling makeup on e-commerce is challenging, especially when you cannot touch the cosmetics and see them in person. Doe Deere established her Lime Crime brand because it was extremely unique, and very few other brands were saturating their lines with bold, wildly-colored products. She saw the open slot and dove in; the giant cosmetics brands continued to ignore vibrant, modern makeup, and that’s when Lime Crime exploded, surprising the big names in the business. Learn more: http://inspirery.com/doe-deere/
It doesn’t hurt that Doe Deere was well-prepared for building her brand on e-commerce. That’s the sound advice she tries to offer to budding young entrepreneurs; if you do something exceptionally well, stay with it, and expand your horizons.
Doe Deere was a big fan of bold, naughty makeup, the kind that breaks all the beauty rules and turns heads with its radical color spectrum. She wears her own makeup brand and is hot on the trends that develop on the street. In addition, Doe Deere is computer savvy and continues to engage with her global fan base on social media. She is totally immersed in her company because you have to be to maintain your competitive drive.
She is hands-on with every aspect of Lime Crime makeup, from product development to marketing. Doe Deere tries out all her new makeup on her own face to test its quality, benefits, texture, scent, etc. If the eye shadow, blush, liner and other items don’t live up to the high standards of her Lime Crime brand, then she tosses them out and begins again from scratch.
Doe Deere believes that makeup, hair color and fashion are the perfectly blended trio that helps define a woman’s image. It’s alright to go bold and bright, and she’s been doing that for years. Learn more: http://frenchtribune.com/teneur/25362-how-controversial-doe-deere-became-successful-entrepreneur
Lime Crime makeup is modern, unapologetic and self-empowering to whoever puts it on.