In marketing the products or services that an organization is offering to the consumers, it is always important to consider a market zone that is not saturated by other similar businesses. That is why business owners have a very important role to play in choosing the area of the business where they will be operating. Edgard Corona has been very innovative in incorporating market segmentation while marketing SmartFit and Bio Ritmo.
Generally, marketing the services of a business in the generic business environment does not work. There is always a feeling that the level of competition is very high. That is why the organizations have been looking for markets that are not highly saturated by other businesses. Through market segmentation, Edgard Corona knew that he would not be dealing with other competitive entities looking for similar opportunities in the same market.
SmartFit is just like any other fitness facility. There is nothing special with this entity that other organizations cannot offer. Therefore, securing the interests of this business has been very important. Those who have been given the leadership of the business do not have to look for other important areas of the market as they look for expansion requirements. There have been some major problems in the market that Edgard Corona has been forced to address instead of exposing the organization to unnecessary industrial competition.
Through market segmentation, Edgard Corona has been very specific in the way he has been working. He has been ignoring some of the complex issues that have been happening in such competitive areas. Every other strategy that he has been using is specifically focused on looking for the extreme issues that the company has been working to address. With the best market segmentation strategy, it is worth highlighting that the company will not be dealing with unnecessary competition from the market.